Start with what the business has approved
Identity and offer
Owner-reviewedApproved names, services, products, locations, and current availability.
Audience and goals
Purpose-definedWho the message serves, the action it supports, and the context that matters.
Voice and terminology
Language-controlledPreferred language, approved phrases, required wording, and terms to avoid.
Claims and restrictions
Boundary-recordedEvidence requirements, disclaimers, rights, and statements that must not be generated.